Services
A focused offer for founders and growing teams who need a brand identity that works beyond the logo, across the website, the deck, the inbox, and the launch.
Every project starts with the same foundation: a clear, intentional brand identity. From there, the scope flexes based on how visible your brand needs to be, and how soon.
Tier 1 - Core Identity
For early-stage brands that need a clear, focused foundation.
A complete brand identity, built to hold up as your business grows.
What's included
Best for: New businesses, repositioning brands, or founders who need a clear visual base before scaling.
Timeline: 3 to 4 weeks
Tier 2 - Extended Identity
For brands that need consistency across multiple touchpoints.
Everything in Core Identity, expanded into a fuller system that can show up confidently across channels.
What's included
Best for: Brands actively communicating across web, social, and decks, ready to look like one business everywhere.
Timeline: 5 to 7 weeks
Tier 3 - Launch-Ready Identity
For brands going to market that need identity plus key digital and rollout assets in place.
The full brand identity, ready to launch. Identity, supporting assets, and the materials that carry the brand into its first year.
What's included
Best for: Founders preparing for launch, fundraising, or relaunch, who need everything moving in the same direction at once.
Timeline: 8 to 12 weeks
Available alongside any tier:
A simple path from context to finished files, with space for the right conversations along the way.
We look at the business, audience, and what the identity needs to support.
We shape the visual direction, tone, and priorities before design begins.
The identity comes together across the pieces people will actually see and use.
We adjust the chosen direction so the details feel considered and consistent.
You receive organized files and clear guidance for using the identity with confidence.
No. A logo without an identity around it tends to break the moment it leaves the design file. Every project starts with at least the Core Identity tier.
Yes. If the foundation is solid but the identity isn't holding together, I can refine instead of rebuild. We'll figure that out in discovery.
I build Webflow sites for publishing, CMS, and handoff. I also create markup-first HTML and CSS using AI while keeping full control over structure and final code.
Ottawa, Canada. I work remotely with clients across North America.
Typically 50% to start and 50% on delivery; exact terms depend on scope. Revisions outside the agreed scope can be billed hourly.
Send a short note about your business and where the brand is breaking down. I'll point you to the right scope, even if it's smaller than you expected.