Brand Identity for Eclectic Interiors
Overview:
Eclectic Interiors Design Studio specializes in transforming ordinary spaces into extraordinary living environments by masterfully integrating diverse cultural design elements.The branding project for the new studio aimed to create a sophisticated yet approachable identity that resonates with design-conscious clients who seek unique, sustainable interior solutions.
Based on an in-depth brand brief and thorough competitive visual research, I identified customer pain points, key industry trends, and visual cues that resonated with the target audience. This research laid the foundation for making informed design decisions.
The hexagonal logo design, featuring intersecting ribbons and organic curves, symbolizes spaces with a harmonious blend of different styles and cultural influences—a core aspect of eclectic design. Creativity is like weaving intricate threads into a beautiful, cohesive story.
The chosen color palette combines soft rose, brickwood, steel grey, and porcelain white, creating a balanced aesthetic that conveys a refined yet creative and approachable identity. Typography utilizing the Ubuntu font family adds a modern, accessible touch while maintaining elegance. The brand's visual language is complemented by custom patterns that echo the logo's geometric elements, creating a cohesive identity system.
This thoughtful design approach aims to successfully position Eclectic Interiors as a premium, culturally-aware design studio, attracting clients who value personalization, sustainability, and artistic expression in their spaces.
