Brand Identity for GetShip

Overview:

For the GetShip brand identity project, the challenge was to create a distinctive and impactful design that communicates simplicity and innovation for their multi-carrier shipping software while standing out from competitors. 

Based on an in-depth brand brief and thorough competitive visual research, I identified customer pain points, key industry trends, and visual cues that resonated with the target audience. This research laid the foundation for making informed design decisions.

The target audience included e-commerce businesses and logistics managers who prioritize efficiency and reliability in their shipping processes. I crafted visuals that emphasize seamless logistics, scalability, and simple user experience. 

The blue color combination has a professional look and speaks to innovation, while the darker color respects the tradition of logistic operations. The Manrope font balances a professional look with a friendly demeanor. 

The logo incorporated basic shapes representing streamlined shipping paths and parcel management, while the color scheme and font reinforced trust and clarity, creating a simple, versatile identity.

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