Brand Identity for GetShip
![](images/brand_board_getship.png)
Overview:
For the GetShip brand identity project, the challenge was to create a distinctive and impactful design that communicates simplicity and innovation for their multi-carrier shipping software while standing out from competitors.
The target audience included e-commerce businesses and logistics managers who prioritize efficiency and reliability in their shipping processes. After careful analysis, I crafted visuals that emphasize seamless logistics, scalability, and simple user experience.
The blue color combination has a professional look and speaks to innovation, while the darker color respects the tradition of logistic operations. The Manrope font balances a professional look with a friendly demeanor.
The logo incorporated basic shapes representing streamlined shipping paths and parcel management, while the color scheme and Manrope font reinforced trust and clarity, creating a simple, versatile identity.
![logo-reveal](images/user-archetype.png)
![](images/typeface-getship.png)
![](images/colors-getship.png)
![](images/getship-shapes.png)
![logoreveal](images/ezgif.com-video-to-gif-converter.gif)
![guidelines](images/getship_gudelines_mock up.png)
![getship](images/group-3088.png)
![](images/free-archive-file-folder.png)
![socialmedia](images/social-post-getship.png)