Brand Identity for Kaster Technologies

Overview:

Kaster is an innovative software solution designed for medical manufacturers, focusing on optimizing production scheduling and efficiency.

Based on an in-depth brand brief and thorough competitive visual research, I identified customer pain points, key industry trends, and visual cues that resonated with the target audience.The design targets B2B clients in the medical manufacturing sector who prioritize reliability and innovation.

Drawing from Gantt charts, I used structured line elements to signify precision, balanced by a turquoise and mid-blue palette for growth and trust. Space Grotesque typography ensured readability and complemented the clean, geometric style. 

The design featured high contrast for clarity and was adaptable across various mediums. I developed a visual identity guidelines and assets for Kaster, including a new website built using Webflow.

The result was a cohesive, professional identity that reinforced Kaster’s image as a trusted, forward-thinking leader, enhancing client engagement and market visibility.

 

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