Brand Identity for Kaster

Overview:

Kaster is an innovative software solution designed for medical manufacturers, focusing on optimizing production scheduling and efficiency.

For the Kaster Technologies brand identity project, I created a unique, impactful design targeting B2B clients in the medical manufacturing sector who value reliability and innovation. 

Drawing from Gantt charts, I used structured line elements to signify precision, balanced by a turquoise and mid-blue palette for growth and trust. Space Grotesque typography ensured readability and complemented the clean, geometric style. 

The design featured high contrast for clarity and was adaptable across various mediums. I developed a visual identity guidelines and assets for Kaster, including a new website built using Webflow.

The result was a cohesive, professional identity that reinforced Kaster’s image as a trusted, forward-thinking leader, enhancing client engagement and market visibility.

 

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