Brand Identity for Kaster
Overview:
Kaster, an innovative software designed for medical manufacturers, optimizes production scheduling with efficiency at its core.
Design Concept:
I undertook the challenge of designing Kaster's brand identity. Guided by market research findings, I designed a fresh visual identity that captures Kaster's core essence: innovative software for medical manufacturers.
My process began with a deep dive into Kaster's values and objectives. Their mission to enhance drug supply chains became the cornerstone of my design concepts. I conducted thorough research on their target audience and competitors to ensure the new design would be distinctive.
Drawing inspiration from Gantt charts—a perfect fit for Kaster's software functionality—I incorporated strong, structured lines pattern into the design. These elements visually represent Kaster's role in facilitating planning and efficiency.
The color palette I chose features vibrant turquoise, symbolizing growth, and mid-blue, representing trust.
For the typography, I selected Space Grotesque, a modern sans-serif font that brings a bold, tech-focused look to the brand. Its geometric construction and clean lines align perfectly with Kaster's innovative nature and the software's precision.
I developed a visual identity gudelines and assets for Kaster, including a new website built using Webflow.
Results:
The design was met with enthusiasm. It successfully positioned Kaster as an industry leader, highlighting their innovative and reliable nature. This new image strengthened relationships with existing clients while attracting new ones.
The most compelling evidence of success? The website experienced increased traffic, with visitors spending more time exploring a greater number of pages.
Branding enhanced a company's presence and communicate its core values, particularly in the competitive market of medical manufacturing software.
