Brand Identity Design for Fleetwise

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Overview:

The Fleetwise brand identity project focused on designing a visual system that conveyed the platform’s innovative real-time telematics analytics while appealing to insurance companies audience specializing in cross-border trucking. 

The wordmark integrated pie chart and signal motifs, representing data transformation and connectivity. 

Emerald and dark grey were chosen to symbolize stability, professionalism, and technological authority, trust. Maven Pro typography ensured a modern, clear aesthetic, while line-and-dot patterns echoed data networks and roadways, emphasizing Fleetwise's analytical capabilities. 

The website design centered on presenting features and benefits clearly, with a white background and emerald accents for a fresh, professional appearance. Simplified illustrations, subtle gradients, and interactive elements made complex data approachable and engaging. 

This cohesive approach reinforced Fleetwise's reliability and innovative presence, solidifying its market position and enhancing user engagement.

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