Website Design for Kaster Technologies
Website design for medical manufacturing software that optimizes production scheduling and efficiency.
Service
Website Design
Category
Website Design
Industry
Pharma Tech
year
2023
Website Visuals and Icons
Website Design
Webflow Development
Overview
Kaster is an innovative software solution designed for medical manufacturers, focusing on optimizing production scheduling and efficiency. For the Kaster website, the goal was to establish a professional, high-trust, and innovation-driven digital presence that aligns with its B2B pharmaceutical audience.
Strategic Approach & Prioritization
Before diving into design, I first structured the content hierarchy to ensure a logical information flow, prioritizing:
- Clear messaging: about Kaster’s value proposition to quickly convey its benefits.
- Visual storytelling: with data-driven elements like Gantt chart-inspired lines, reinforcing the precision and efficiency of its scheduling solutions.
- Easy navigation: to help decision-makers access relevant information quickly.
- High readability: with grid-based layouts, whitespace, and high text-background contrast, ensuring clarity for technical content.
Once the content structure and messaging framework were mapped out in text-frame, I designed the homepage in Figma, refining the visual direction based on feedback before translating it into Webflow for full development.
Key Visual & UX Elements
- Gantt chart-inspired lines: Representing precision and structured workflows, reinforcing Kaster’s expertise in scheduling optimization.
- Turquoise and mid-blue color palette: Symbolizing growth, harmony, trust, and expertise, resonating with the medical manufacturing sector.
- Space Grotesque typography: Selected for its bold, tech-focused look, aligning with Kaster’s modern, data-driven approach.
- Responsive, grid-based layout: Ensuring a seamless experience across all devices, critical for decision-makers who may browse from desktops and tablets.
Results & Impact
The final website successfully positioned Kaster as a leader in its industry, leading to:
- ✅ Increased website traffic and engagement, enhancing brand visibility.
- ✅ Stronger client relationships, reinforcing trust through a professional digital presence.
- ✅ Higher prospect interest, supporting business growth and lead generation.
