TulipKnit
TulipKnit was created as an alternative to mass-produced knitwear and distant luxury labels. The identity needed to feel warm, thoughtful, and premium while staying approachable. Every part of the system supports limited-edition pieces made with care and designed to be worn for years rather than seasons.
The visual direction combines tulip forms, knit textures, organic shapes, and soft color transitions to create emotional warmth without becoming decorative. The logo abstracts a tulip into a simple geometric symbol — a motif that can grow across packaging, labels, social content, and future capsule drops.
The launch direction focuses on limited releases supported by product storytelling, tactile materials, and a visual system ready for thank-you cards, garment packaging, hang tags, and digital launch materials.
Brand construction
A tulip reduced to a geometric mark, Rachelya display typography, a berry-and-blush palette, and a botanical pattern for every surface.
Applications
Launch-ready touchpoints: campaign posters, website and social, mailers, hang tags, care cards, and ribbon.
