Brand Identity
Logo suite, color palette, typography, supporting graphic elements, and visual rules that give your brand a clear foundation.
Brand Identity · Creative Direction · Digital Assets
Brand identity for businesses that need to look as clear as they are.
I design brand identities that help businesses look more established, communicate more clearly, and create stronger recognition across websites, presentations, social content, and launch materials.
What I do
Your audience forms an impression of your business before the first conversation. They see your website, presentations, social content, proposals, and launch materials long before they decide to contact you.
When those pieces feel disconnected or unclear, the business can appear less established than it actually is. A strong identity helps create trust earlier, communicate value more clearly, and make the business feel more recognizable across every place people interact with it.
That's why I design identities built for real-world use, not only for presentation slides or logo files.
Creative Direction
A visual direction that connects the brand's personality, audience expectations, market context, and business goals.
Brand Applications
Pitch decks, social assets, launch graphics, website visuals, and branded materials that extend the identity into real use.
Interactive Brand Guidelines
A digital brand hub that makes the identity easier to understand, share, and apply.
Why businesses invest in brand identity
A strong identity does more than improve visuals. It helps the business feel more established before the first conversation even happens.
Clear and recognizable branding can make presentations, websites, and marketing materials easier to understand and more convincing. It helps businesses stand apart from similar competitors, increase perceived value, and reduce confusion about what they offer.
Over time, a consistent visual system also makes it easier to create future materials without reinventing the brand every time.
Selected work
Select brand identity projects with notes on positioning, visuals, and how each system behaves in practice.
SAVIO
A B2B telematics analytics identity designed to make complex fleet-risk data feel clearer, more structured, and easier to trust.
Built around signal logic, route-inspired graphics, and a non-blue palette to help SAVIO stand apart in an insurance-tech category full of similar visual codes.
B2B SaaS · Telematics Analytics · Brand Identity
Eclectic Interiors
A visual identity for an interiors brand built around cultural layering, artistic taste, and sustainable material choices.
The identity uses a woven symbol, soft architectural palette, and editorial layouts to express the idea of "weaving stories into space."
Interior Design · Brand Identity · Visual Direction
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TulipKnit
A knitwear identity and launch system for a capsule brand built around softness, craft, and product presentation.
The system connects logo, packaging, labels, social posts, and launch visuals into one recognizable product world.
Knitwear · Brand Identity · Launch Assets
A brand identity that holds, across every place people meet your business.
A focused offer for founders and growing teams who want their business to feel more established, recognizable, and easier to trust across every client-facing material.
Core Identity
Best for: Founders or small teams who need a professional brand foundation before launching, pitching, or updating their public presence.
Use when: You need the essentials: logo, color, typography, and a clear mini guide.
Extended Identity
Best for: Businesses that need more than a logo and want the brand to look connected across website, social, presentations, and marketing materials.
Use when: You need supporting elements, more detailed rules, and practical assets for real brand use.
Launch-Ready Identity
Best for: Founders preparing for launch, fundraising, or a relaunch who need identity, direction, and key digital assets built together.
Use when: You need the brand, website direction, launch assets, and file handoff prepared as one system.
Independent brand and digital designer
Based in Ottawa
I'm Evelina, an independent brand and digital designer working with founders and growing teams who have outgrown "just a logo."
My work sits between visual identity, creative direction, and digital brand application. I help businesses define how their brand should look, feel, and behave across the places where clients actually experience it: websites, decks, social content, launch assets, and brand guidelines.
With a background in illustration and graphic design, I approach brands from both visual and practical sides, helping businesses communicate more clearly and present themselves more confidently across digital materials.
Graphic design
Digital design
Webflow
Brand application
Ottawa, remote-friendly
Ready to make your brand feel like one business everywhere it shows up?
Tell me what you're building, what stage you're in, and what needs to change. I'll review your project and recommend the right level of identity support.