Brand Identity
Logo suite, color palette, typography, supporting graphic elements, and visual rules that give your brand a clear foundation.
Brand Identity · Creative Direction · Digital Assets
Brand identity for businesses that need to look as clear as they are.
I design visual identities and brand systems for founders and growing teams, built for real use across your brand.
A logo can only do so much.
Your audience does not experience your brand in one place. They see it across your website, pitch deck, social posts, proposals, product screens, presentations, and launch materials.
That is why I build identity systems, not isolated visuals: logo, color, typography, layout direction, graphic elements, and usage rules that help the brand feel like one business everywhere it appears.
What I help you build
A brand identity should not live only in a logo file. It should guide how your business looks, presents, sells, and shows up across digital and marketing touchpoints.
Creative Direction
A visual direction that connects the brand's personality, audience expectations, market context, and business goals.
Brand Applications
Pitch decks, social assets, launch graphics, website visuals, and branded materials that extend the identity into real use.
Interactive Brand Guidelines
A digital brand hub that makes the identity easier to understand, share, and apply.
Selected work
Select brand identity projects with notes on positioning, visuals, and how each system behaves in practice.
SAVIO
A B2B telematics analytics identity designed to make complex fleet-risk data feel clearer, more structured, and easier to trust.
Built around signal logic, route-inspired graphics, and a non-blue palette to help SAVIO stand apart in an insurance-tech category full of similar visual codes.
B2B SaaS · Telematics Analytics · Brand Identity
Eclectic Interiors
A visual identity for an interiors brand built around cultural layering, artistic taste, and sustainable material choices.
The identity uses a woven symbol, soft architectural palette, and editorial layouts to express the idea of "weaving stories into space."
Interior Design · Brand Identity · Visual Direction
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TulipKnit
A knitwear identity and launch system for a capsule brand built around softness, craft, and product presentation.
The system connects logo, packaging, labels, social posts, and launch visuals into one recognizable product world.
Knitwear · Brand Identity · Launch Assets
A brand identity that holds, across every place people meet your business.
A logo isn't a brand. The brand is the pattern people start to recognize when everything looks, reads, and behaves like the same business. That's what these identities are built to do.
Core Identity
Best for: Founders or small teams who need a professional brand foundation before launching, pitching, or updating their public presence.
Use when: You need the essentials: logo, color, typography, and a clear mini guide.
Extended Identity
Best for: Businesses that need more than a logo and want the brand to look connected across website, social, presentations, and marketing materials.
Use when: You need supporting elements, more detailed rules, and practical assets for real brand use.
Launch-Ready Identity
Best for: Founders preparing for launch, fundraising, or a relaunch who need identity, direction, and key digital assets built together.
Use when: You need the brand, website direction, launch assets, and file handoff prepared as one system.
Independent brand and digital designer
Based in Ottawa
I'm Evelina, an independent brand and digital designer working with founders and growing teams who have outgrown "just a logo."
My work sits between visual identity, creative direction, and digital brand application. I help businesses define how their brand should look, feel, and behave across the places where clients actually experience it: websites, decks, social content, launch assets, and brand guidelines.
With a background in graphic design, digital design, Webflow, and brand application, I focus on building identities that are not only visually strong, but easier to use after the project is complete.
Graphic design
Digital design
Webflow
Brand application
Ottawa, remote-friendly
Ready to make your brand feel like one business everywhere it shows up?
Tell me what you're building, what stage you're in, and what needs to change. I'll review your project and recommend the right level of identity support.