Brand Identity
Logo suite, color palette, typography, visual elements, and guidelines.
Independent Brand Designer
Brand identity for businesses that need to look as clear as they are.
I design brand identity and visual direction for founders and growing teams, built to work everywhere your brand shows up.
Brand Identity
Creative Direction
Visual Direction
Website Direction
Presentation Visuals
Launch Assets
One identity. Every touchpoint.
A logo can only do so much on its own. I build the full visual direction around it, so the brand feels connected across the website, deck, social feed, launch assets, and brand guidelines.
Brand Applications
Website direction, social graphics, launch assets, and presentation visuals.
Creative Direction
Moodboards, visual themes, concept direction, and the thinking behind the design.
Interactive Brand Guidelines
A digital brand guide or simple interactive guideline page that helps your team use the identity without guessing.
Selected work
A small set of brand identities built for clarity, credibility, and consistency across real touchpoints.
SAVIO
A telematics analytics platform helping insurance teams read fleet risk faster. The identity gives a data-heavy product a clearer, more confident voice.
Brand Identity
Visual Direction
Creative Direction
Eclectic Interiors
An interior design studio that builds spaces around story, not trend. The identity carries that intent across the website, social, and client-facing material.
Brand Identity
Web Direction
Editorial Layouts
.png)
TulipKnit
A slow-fashion knitwear brand built around natural fibers and small-batch capsules. The identity sets the tone for launch, packaging, and social presence.
Brand Identity
Launch Assets
Packaging
A brand identity that holds, across every place people meet your business.
A logo isn't a brand. The brand is the pattern people start to recognize when everything looks, reads, and behaves like the same business. That's what these identities are built to do.
Core Identity
A focused foundation for early brands. Logo suite, color, typography, and a mini brand guide.
Extended Identity
A fuller identity for brands across multiple touchpoints. Everything in Core, plus expanded visuals, full guidelines, profile assets, and a social template.
Launch-Ready Identity
A complete identity ready to launch. Everything in Extended, plus extended visuals, custom icons, and finished collateral.
Independent brand designer.
Based in Ottawa
I'm Evelina. I work with founders, startups, and growing teams who have outgrown "just a logo" and need a brand identity that feels like one business across every place people meet it.
I came into design through illustration. I stayed because brand decides what people notice, trust, and remember. The best brands aren't the prettiest. They're the ones built on choices that make sense.
Brand identity, visual direction, and website design. Formally trained in graphic design. Every Upwork project closed at 100% client satisfaction. Working remote from Ottawa with clients across North America.
Brand identity, visual direction, website design
Formally trained in graphic design
100% Upwork client satisfaction
Working remote from Ottawa
Let’s make the brand feel like one business.
If your visuals are working hard but not working together, that's the gap a real brand identity closes.